High-quality, problem-focused, and timely applied research Develop educational programs that meet needs of the Kansas and US agricultural sector Stakeholder engagement and involvement in education, research, and outreach

Rigor: High quality, relevant research, extension, and teaching rooted in the land grant mission Relevance: Work on important questions, even if the question is controversial or difficult to analyze Integrity: there is no such thing as a bad result – inform as opposed to advocate Cooperation: build lasting relationships and collaborations across institutions, fields, and diverse ideological and methodological approaches